Beauty Brands Are Held to Higher Standards as Trends Come and Go
Beauty trends are absolutely still relevant, but today’s consumers seem
to be more propelled to find high-quality products that suit them on a
personal level and align with their beliefs. Gimmicks don’t fool savvy
beauty buyers. They are looking for authenticity in the brands they
support. They are looking for individuality. They are looking for vegan,
cruelty free cosmetics that don’t harm animals. They’re looking for premium products that don’t contain harmful ingredients like parabens or sulfates.
New trends, ingredients, colors, and formulations come around every season in the beauty and makeup industry. And that’s a good thing! However, let’s look at three areas where brand value goes beyond skin deep.
What’s in My Makeup?
More than ever, people want to know what’s in the products they are purchasing: food, makeup, clothes—you name it. There’s a growing segment of the population who will only buy vegan and cruelty-free beauty products because it aligns with their values. In fact, there’s been a 175% increase in vegan launches since 2013, which speaks to arising desire for products that are not tested on animals and that do not include any ingredients derived from animals. People want to be able to look at labels or a company’s website for specific ingredients to make sure they are in fact buying cruelty-free vegan cosmetics. Companies that care about their mission will not only state they are 100% vegan and cruelty-free but will only offer skin-loving, high-performing products that also contain no sulfates or parabens.
Does the Company Help Other People?
Many beauty brands today want you to look good on the outside—but they are also taking it a step further to use their platform to support causes close to their hearts. As a result, brands are charged with being authentic and transparent in their delivery. When you invest in a beauty product, it’s nice to know that the company you are purchasing from gives back through philanthropic initiatives you can get behind. Even one product or donation can make a difference in someone’s life, so be sure to read a brand’s mission statement to see if they are donating in-kind products, a percentage of their sales, or things of that nature. Every company that changes the beauty industry for the better will stand out from the crowd. Consumers value philanthropy as much as they do innovation.
Do the Products Solve My Needs as a Consumer?
Women want to feel beautiful and healthy, so if a cosmetics company can offer them what they need to feel that way, companies are more likely to see loyalty to their brand. This means offering high-quality beauty products that both work and are good for the skin. Products that are irritating to the skin or contain harmful ingredients are not a good look for anyone. Check labels to make sure that the cosmetics you’re putting on your face are free of parabens and sulfates in addition to being vegan and cruelty-free. After all, everyone wants to feel beautiful and their best inside and out.
About Thrive Causemetics
As one of the leading vegan makeup brands, Thrive Causemetics is committed to producing cruelty-free, sulfate-free, and paraben-free cosmetics that empower women. Their mission is Beauty with a Purpose™, and for every product purchased, they donate to help a woman thrive. They offer a wide selection of high-quality makeup essentials including vegan makeup brushes, lipstick, mascara, eyeliner, and their signature Buildable Blur CC Cream™ Broad Spectrum SPF 35. Produced in the Los Angeles-based Thrive Lab, all of their products are tested to meet their strict safety, health, and quality standards, so you're getting nothing but the best.
Shop their entire range of paraben and sulfate-free beauty essentials at Thrivecausemetics.com
New trends, ingredients, colors, and formulations come around every season in the beauty and makeup industry. And that’s a good thing! However, let’s look at three areas where brand value goes beyond skin deep.
What’s in My Makeup?
More than ever, people want to know what’s in the products they are purchasing: food, makeup, clothes—you name it. There’s a growing segment of the population who will only buy vegan and cruelty-free beauty products because it aligns with their values. In fact, there’s been a 175% increase in vegan launches since 2013, which speaks to arising desire for products that are not tested on animals and that do not include any ingredients derived from animals. People want to be able to look at labels or a company’s website for specific ingredients to make sure they are in fact buying cruelty-free vegan cosmetics. Companies that care about their mission will not only state they are 100% vegan and cruelty-free but will only offer skin-loving, high-performing products that also contain no sulfates or parabens.
Does the Company Help Other People?
Many beauty brands today want you to look good on the outside—but they are also taking it a step further to use their platform to support causes close to their hearts. As a result, brands are charged with being authentic and transparent in their delivery. When you invest in a beauty product, it’s nice to know that the company you are purchasing from gives back through philanthropic initiatives you can get behind. Even one product or donation can make a difference in someone’s life, so be sure to read a brand’s mission statement to see if they are donating in-kind products, a percentage of their sales, or things of that nature. Every company that changes the beauty industry for the better will stand out from the crowd. Consumers value philanthropy as much as they do innovation.
Do the Products Solve My Needs as a Consumer?
Women want to feel beautiful and healthy, so if a cosmetics company can offer them what they need to feel that way, companies are more likely to see loyalty to their brand. This means offering high-quality beauty products that both work and are good for the skin. Products that are irritating to the skin or contain harmful ingredients are not a good look for anyone. Check labels to make sure that the cosmetics you’re putting on your face are free of parabens and sulfates in addition to being vegan and cruelty-free. After all, everyone wants to feel beautiful and their best inside and out.
About Thrive Causemetics
As one of the leading vegan makeup brands, Thrive Causemetics is committed to producing cruelty-free, sulfate-free, and paraben-free cosmetics that empower women. Their mission is Beauty with a Purpose™, and for every product purchased, they donate to help a woman thrive. They offer a wide selection of high-quality makeup essentials including vegan makeup brushes, lipstick, mascara, eyeliner, and their signature Buildable Blur CC Cream™ Broad Spectrum SPF 35. Produced in the Los Angeles-based Thrive Lab, all of their products are tested to meet their strict safety, health, and quality standards, so you're getting nothing but the best.
Shop their entire range of paraben and sulfate-free beauty essentials at Thrivecausemetics.com
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